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What does the Boclips name mean?

Jan 2, 2020 6:51:39 AM

Curious about where the Boclips name comes from? In celebration of Bodhi Day in the Chinese lunar calendar, we're taking the opportunity to tell you all about it.

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Boclips is named after the Bodhi Tree, which is the tree that Siddhartha Gautama, the Buddha, sat under when he reached enlightenment (bodhi), understanding himself and the world around him. The original Bodhi Tree was an ancient fig tree, situated at the pilgrimage site of Bodh Gaya in Northern India, which is the most important of the four sites associated with the life of Gautama Buddha. While a replacement of this tree now stands on the site, cuttings of the original were taken to other sites in India, Sri Lanka, and the USA, spreading the story of enlightenment throughout the world.

Just as the Buddha became enlightened under the bodhi tree, we believe that video has the power to transform teaching and learning, guiding students to discover their potential. Studies show that video engages students in their learning, meaning that they are more likely to focus on objectives, feel confident about the subject matter, and therefore achieve better outcomes. We also know that short videos are most likely to capture students’ attention, so the majority of the videos on Boclips are under 10 minutes. Therefore, the name Boclips comes together to mean enlightening short videos.

If you’d like to find out more about the story of the Bodhi tree, check out this video from Boclips Content Partner, Crash Course World Mythology, on Mythical Trees:

 

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To find out more about harnessing the transformational power of educational video for your school, district, or courseware get in touch.

Suzanna Taylor

Written by Suzanna Taylor

Suzanna is a marketing specialist at Boclips. As a former languages teacher, she is passionate about quality, accessible educational resources.